There are various ways a third party might choose to exploit the valuable intangibles it owns. The most obvious is that the intangible owner can trade and exploit the intangible directly itself. This has the advantage that the owner will enjoy the profits from the whole trade. With this potential reward comes more risk. This option is also dependent on the asset owner having the economic power to exploit the intangible itself.

There are, however, other options open to the intangible owner. These might include

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