Expenditure incurred on advertising to establish a market share for a new product or brand may be capital. An asset of this type is normally developed from scratch in-house although it may occasionally be built up from the acquisition of a struggling brand name or the rights in an invention.

See, however, BIM35501 for the Corporation Tax intangible fixed assets legislation, which may require the accounting entries in respect of brand names to be followed in computations of income for Corporation Tax, even if those entries are of a capital nature.

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