Sometimes a charity endorses a credit card and recommends it to its members and supporters as a means of raising funds (so-called ‘affinity cards’).

Typically, the charity (and its trading subsidiary) supplies the following services to the card issuer:

(1)marketing services; for example: access to the charity's membership or mailing lists; mailing of the card issuer's promotional literature to members; endorsement of the card; marketing of the card by the charity to its members/supporters; and

(2)the right to use the charity's name and logo on the card and on the card issuer's promotional literature.

Want to read more?

This content requires a Croner-i Tax and Accounting subscription.

Existing subscriber? Log in

No subscription?

Contact us to discuss your requirements.